Transparency and social media - the pharmacist as the spider in the web

Saturday 3 October 2015
D13*     Session accredited under ACPE, UAN: 0579-0000-15-013-L04-P (1.5 contact hours)

Organised by the FIP Industrial Pharmacy Section, the FIP Health and Medicines Information Section, the FIP Social and Administrative Section


Because of the evolution of the internet and social media, the world of healthcare changes. Pharmacists in all levels, be it community pharmacy, hospital or industry, need to get acquainted to the rapid changes and adapt to quick communication and more transparency in the whole healthcare system. Where are the challenges and opportunities that pharmacists face and how should they adapt to it to continue to give the best care to patients?

Learning objectives

Knowledge-based session

At the conclusion of this knowledge-based session, participants will be able to:

1. Describe how the pharmacist can take part in the transparent healthcare environment created by social media.

2. Distinguish between relevant and non-relevant patient-focused information available on the internet (including social media). 

3. Identify the role of the pharmacist as a trusted partner in a web-based healthcare system. 

4. Endorse web-based information quality assurance processes by providing high quality healthcare information to patients. 


Chairs: Kerstin Neumann (FIP IPS, Germany) and Parisa Aslani (FIP HMIS, Australia)


12:30 1) eHealth vs. traditional health: Add on or replacement? The role of social media in the healthcare community 

Alexander Schachinger (EPatient RSD GmbH, Germany)

12:50 2) Patient privacy in the world of transparency – does privacy limit innovation? The patient perspective

13:10 3) Digital marketing to patients: safety monitoring in social media in an outcome-based healthcare system – where does industry’s responsibility end?

Phil Tregunno (Medicines and Healthcare products Regulatory Agency, UK) 

13:30 4) The pharmacist in social media – new ways to deliver services to patients 

Cody Midlam (FIP SAPS, USA)

13:50 5) Panel discussion