Monday 28 September 2015
M1*     Session accredited under ACPE, UAN: 0579-0000-15-027-L04-P (4.0 contact hours)

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If you registered for the FIP congress, to add the Masterclass please send an email:



Isn’t it time to revisit your pharmacy business model? Learn how to adjust it for better patient outcomes, better health and a more successful business. Be equipped to select the perfect services and product portfolio according to the needs of your patients. Learn about innovative new services and products.

Target audience: Community pharmacists and pharmacy consultants.

Prerequisites: Experience in running/managing a pharmacy, basic marketing skills and insight into your patient/target population.


Learning objectives

Application-based session

By the end of this session you will be able to:

  1. Adopt strategies to expand your pharmacy’s services based on your individual population’s needs.
  2. Detect areas for improving your pharmacy business.
  3. Identify new opportunities for attracting more people (patients and healthy individuals) to your pharmacy.
  4. Catalogue different services (e.g. modes of pharmaceutical care/patient follow-up, counselling on cosmetics, expertise on dietary products, advising on medical equipment).
  5. Adopt digital marketing and e-commerce to your services and other patient-care related resources.
  6. Install innovative ways of incorporating new services and products for the success of your pharmacy. 



1)      How to analyse your current business portfolio

2)      Choose new services and products based on your patients’ needs

3)      How to provide the best patient care using new services

4)      How to better market your current and new services and products

5)      What other ways are there to improve your pharmacy’s profit margin?

6)      Brainstorm future services with the group



Fin Mc Caul (UK)

Originally from Northern Ireland, Fin Mc Caul graduated from John Moores University with a degree in Pharmacy. He worked for Boots for a short period before beginning his independent focused community pharmacy career.
From starting working in a small chain of independent pharmacies, in 1990 he joined the group as a director and shareholder. Fin is currently Managing Director of Prestwich Pharmacy in Manchester, a modern, award winning, forward thinking pharmacy. Fin was one of the founder members and Chairman of the Independent Pharmacy Federation. In 2015 the organisation merged with the National Pharmacy Association. With the merger Fin is now Advisor to the Board of the NPA, where he will continue to be a strong advocate for independents and the work they do. Fin is currently the Long Term Conditions Lead for Bury Clinical Commissioning Group working with GPs, other primary care providers and secondary care providers to reshape local provision for the benefits of the patients in the new NHS.  


Prof. William Doucette (USA)

 William R. Doucette received his Ph.D. in Pharmacy from the University of Wisconsin. His research interests include ways that pharmacists, especially in the community, can influence medication use. Professor Doucette is Head of Division of Health Services Research. Dr. Doucette’s primary focus is to examine the practice of pharmacists. He is the national expert in studying pharmacist role and professional activities, and his research often takes the form of innovating new practice ideas and examining the outcomes of those ideas on practice processes and/or patient outcomes. Dr. Doucette is a leader in a network of scientists who have examined longitudinally the patterns of the changing role and demographics of pharmacist practice. As a scientist, he has over 120 publications and just fewer than 175 scientific presentations to his credit. In his field, this is an exceptional performance. 

Doucette’s publications often appear in the Journal of the American Pharmacists Association, the highest impact journal for his pharmacist intervention work.  His research also appears in the rigorous and well respected research journal Research in Social and Administrative Pharmacy; as well as clinical journals such asPharmacotherapy and Annals of Pharmacotherapy

“Dr. Doucette’s curriculum vitae documents his involvement in science, teaching, national service and service to his academic homes.  He is a national and international leader in research on the practice of pharmacy,”


Please note:

Educational information will be sent in advance so that participants can prepare for the class and make the most out of the learning experience.
An assessment will be given at the end of the masterclass. A certificate will only be given upon sufficient demonstration of understanding.
To ensure the quality of exchange, the number of participants per masterclass is limited to 50 people, therefore masterclasses are only accessible in addition to full FIP congress pre-registration.